HOW DID I MISS THIS?

Sir Mix-A-Lot, the King from BK, and Sponge Bob Square Pants. Two of those things are favorites of mine in the modern pop culture, and as the three unite (Captain Planet-like) in the new Crispin Porter + Bogusky advert for Burger King kid's meals they become one hilariously unbeatable break. Especially in an NCAA championship game that was close to unwatchable. I suppose that's why I missed the commercial on it's first airing. As soon as the Heels went up by 15 not quite five minutes into the game I was already switching back and forth between the game and the new season of The Hills.

Lot's of discussions on the advertisement all over the web already. Is it safe for children to see this content? Is it OK for Sponge Bob to sell out his family image for a troupe of ladies with bricks in their hot pants?

From a marketing standpoint it's an interesting case study. I'm not one to argue much with what CP+B does, and the BK Corp states that the ad is targeted to the young parents who have to purchase their own value meal in order to get the 99 cent kid's meal. It certainly is racy, but it's built up a huge audience, and those that feel threatened by it were probably already turned off by the huge headed King or the subservient chicken.